“Kerloo is the call of the crane,” says Kerloo Cellars owner and winemaker Ryan Crane. “And it was our calling to pursue our passion for winemaking in Walla Walla.”
What a great name and story. There’s even a natural tie-in to local wildlife, as sandhill cranes breed in the inland Pacific Northwest.
Working closely with Ryan, we helped launch his emerging winery in 2009. We developed an identity package from the ground up, starting with the signature crane logo and extending to the distinctive overlapping-ring wine labeling system. Today, we continue our design partnership with Kerloo, working on packaging, branded materials, signage and advertising.